The Directorate of Advertising & Visual Publicity (DAVP) has empanelled as many as 29 agencies to handle its creative duties over a period of a year. It is learnt from industry sources that DAVP would be spending Rs 2,000 crore this year, as against nearly Rs 1,500 crore last year.
DAVP has been the primary multimedia advertising agency of the Central Government for about six decades now. It caters to the communication needs of almost all Central ministries/ departments and autonomous bodies and provides them single window cost effective service.
The 29 empanelled agencies have been categorised into three groups based on their annual turnovers. The eligibility criterion for Group A is having a turnover upwards of Rs 100 crore. Six agencies have been empanelled in Group A – Concept Communications Ltd, Span Communication, PerceptH, Dentsu, Crayons and Lowe Lintas.
The eligibility criterion for Group B is having a turnover between Rs 50 crore and Rs 100 crore. Rediffusion DYR has been empanelled in the Group B category.
The eligibility criterion for Group C is having a turnover between Rs 25 crore and Rs 50 crore. The agencies empanelled in the Group C category include Brand Curry Communications, Pamm Advertising & Marketing, Impact Advertising Pvt Ltd, Corporate Media Men Advertising Pvt Ltd, Centum Advertising & Marketing Pvt Ltd, Goldmine Advertising Ltd, Falcon Advertisers, Snappers Advertising & Marketing, Promodome Communications, Interads Advertising, Adknack Advertising, Nirman Advertising, Garuda Advertising, Associate Advertising Pvt Ltd, Mercantile Advertising, Sharad Advertising, Mode Advertising & Marketing Pvt Ltd, Prime Time Communications, Akshara Advertising, Indus Adcom Ltd, Moulis Advertising Service, and BEI Confluence Communication Ltd.