Directorate of Audio Visual Publicity’s (DAVP) new advertisement policy for print media has come out with measures to raise the share of small and medium newspapers in the advertising revenue routed through DAVP.
Policy for Empanelment of Audio-Video Producers and Policy for Empanelment of Electronic Media Channels have also been reviewed for better efficacy as well as facility for the electronic media.
The decision was taken during a discussion of the Parliamentary Standing Committee attached to the Ministry of Information and Broadcasting recently.
Chairing the meeting, Minister of Information and Broadcasting and Parliamentary Affairs, P R Dasmunsi, said that a comprehensive review of policies related to departments of DAVP, RNI and Publications Division had been carried out in the recent past to smoothen operations and facilitate the media being catered to by them.
Dasmunsi further said that the systems had been made more transparent and user friendly through the recent initiatives. He called upon the members to come out with their further suggestions on the issues so that the Ministry could consider any further policy reviews.
It was suggested that a deadline may be fixed for release of advertisements by DAVP so that newspapers in different parts of the country are facilitated in carrying those ads and don’t miss out. Another suggestion was that the delay in release of funds by the client ministries to DAVP, which eventually has to pass these on to the newspapers, should be taken up with the other ministries at the appropriate level since longer blockage of funds hampers the functioning of the newspapers.
Some of the members suggested that the Publications Division should consider coming up with periodical (s) solely aimed at youth and the younger generation.