When rmg david was renamed Brand David in October 2005 and Josy Paul continued at the helm of affairs, only with a different designation (Chairman and National Creative Director), the agency was clear that getting the right people and getting them in significant number, was a priority. Six months hence, David is steady on the road to achieving the target and is already showing how David differs from rmg david.
Even when the agency was re-launched, officials involved stated that the spirit of the agency wouldn’t see a change – only the scale and to some extent the style, in terms of aggression, would. The signs of aggression is obvious in the fact that in the past few months, the agency has grown by 20 per cent in its people power, despite the loss of some of its people in the same period. A noteworthy point is that the increase is coming in across David offices in India and the different divisions that the agency has.
Commenting on this, Paul said, “There’s a rush of new blood at David. And it’s young, sparkling and aching for action. Almost 20 new talented people have joined David since we rechristened ourselves from rmg david to ‘David’ on October 12, 2005 – the day on which India celebrated the falling of the giant Ravana and cheered the triumph of good over evil!”
Among the newcomers is Manish Sinha, National Planning Director. He began the ‘Imagineering’ for the agency along with another newcomer, Meraj Hasan, Planning Group Head. “Manish is also setting up the School of David. It’s their venture. We are supporting their entrepreneurial cause. We are helping build their individual brands, because we believe that the individual will build the organisation, not the other way round,” explained Paul.
Enumerating the names of the other newcomers, Paul mentioned only their first names, citing, “Davids stick to first names!” So, the other Davids are Rohit, Amitabh and Manisha – all Group Account Managers (GAMs). The agency has taken GAMs in the Chennai and Delhi offices as well. Kaanchan, from Bates Enterprise, has joined the agency as Senior Writer as has Mudra’s Abhishek ‘Chatty’.
Even Wall Street David is gearing up for growth in outdoor advertising and opportunities in Out Of Home, and in the process has added more names to its roster. Speaking further on the new talent, Paul said, “Each of these 20 new people are unique and handpicked after many interactions and interviews with us. We believe each of them has the David DNA, the hunger for the unusual, the restlessness of excellence.”
Another talent hub for the agency comes from Xavier’s Institute of Communication (XIC), who have joined in the Account Management function. “They’ve joined us as ‘volunteers’ for a cause, just like the young entrants in our other cities. Together we hope to give our clients and brands more exciting and imaginative ideas that are based on instinct, collaboration and simple human values,” explained Paul.
The new talent will be used across current and new clients of the agency. According to Paul, a key reason to add more people was to provide “above average service to its existing clients”. He added, “I believe existing clients deserve greater depth and sometimes we feel we are still short-staffed.”
He further said, “We are looking at recruiting more people who have the David DNA and we are identifying Davids in various organisations. They don’t even have to be from ad agencies, we are looking at designers, marketing people – just about anyone who has the David-like creative approach and we will source them and that is our number one priority. Then it is getting the right talent to service our clients.”
Is it easy to get the David DNA? “It’s extremely difficult,” replied Paul. “We are interviewing all the time, at least two to three interviews every day. To be candid, we are looking for younger, brighter and more determined people, who don’t know what is right. I think wisdom is only for your tooth now, not for a younger organisation,” he quipped.
And what does he think is allowing the flow of talent to David? “The ‘3 S’ of David – our spirit, stories and showcase (of work),” declared Paul.