Yatra Online has awarded its creative duties to David following a multi-agency pitch. The total spend on advertising is slated to be in the region of Rs 15 crore, out of which it is learnt that David’s share of the business will be close to Rs 11-12 crore. The rest would be allocated to Tribal DDB India.
Yatra Online had recently appointed Tribal DDB India, the interactive arm of Mudra, as their digital agency on record.
Yatra.com, which is backed by big names such as Reliance Capital, Norwest Venture Partners and TV18 Group, was officially launched on July 31, 2006. Yatra is the assisted, online and call centre-based travel services company for the Indian market.
Yatra Online appoints Tribal DDB India as digital AOR, ad spend estimated at Rs 15 cr