Dentsu Aegis Network has announced the promotion of Suresh Mohankumar as the President Planning, Dentsu Communications (DCPL), with the aim of adding impetus to the planning acumen of the organisation.
Mohankumar started his career in Account Management with RK Swamy/BBDO in Chennai. Over the next seven years he worked with Contract and Lowe in Bangalore. He switched to Account Planning in 2000 when he moved to Mudra Chennai. As a strategic planner, he then worked with Contract and JWT in Chennai. Some of the clients that he lent his expertise to are Tanishq, BPL, Ford, Volkswagen, Carbon, MRF, Lotte, TI cycles, Henkel, Fa, Reynolds, McDowell’s, Johnson & Johnson and Lipton. In his new role, Mohankumar will Chair the Planning Council of DBA India. He will also build and lead Dentsu Webchutney’s planning capabilities in the South.
Speaking on the occasion, Ashish Bhasin, Chairman and CEO South Asia Dentsu Aegis Network, said, “Suresh is brilliant in strategic planning and has played an important role in building several high profile brands. With his vast experience and knowledge of our business, I am sure he will be able to take our planning abilities to a new height.”
Simi Sabhaney, CEO, DCPL, said, “Suresh has all the key ingredients one seeks in a planning partner. He is disciplined, courageous, passionate and accountable. He builds magic on a bedrock of sound logic. I wish him the very best in his new role.”
Rohit Ohri, CEO Dentsu Asia Pacific, said, “Suresh is an intuitive strategic planner and has contributed solidly towards brand building work for many a client. I’m confident that with his rich experience and deep understanding of our business, he will be able to take the planning capabilities of the group to newer heights.”
“I am really excited about this new assignment; it is a great opportunity to bring alive Dentsu’s vision of ‘Borderless Engagement’ with every project that we work on,” said Mohankumar.
Over the last few years, Mohankumar has built a team and led some innovative planning initiatives such as ‘Carrency’. Under his planning leadership, the agency has won some very prestigious new businesses like TVS, MRF, ITC, Jos Alukkas among others.