Top Story


Home >> Advertising >> Article

Damas signs up Amitabh Bachchan as brand ambassador

Font Size   16
Damas signs up Amitabh Bachchan as brand ambassador

Damas Jewellery LLC, an internationally renowned retail jewellery chain has appointed Amitabh Bachchan as its brand ambassador. Company officials explains that keeping in line with its vision of bringing beauty into everyday lives, Damas has lined up some very aggressive growth plans for the international market. The communication strategy will involve high profile advertising in press and outdoor featuring Big B.

As says Tawhid Abdullah, Managing Director, Damas Jewellery LLC, “It is natural to draw parallels between the most revered actor of all times and Damas, a long-trusted internationally renowned name in jewellery retailing. Since inception Damas has been an inherent symbol of trust, strength, courage and invincibility – exactly what Bachchan stands for. We at Damas, a company built on generations of trust, always believe in providing the best to our customers in terms of design, quality and value for money.”

As a brand ambassador, Bachchan will not only help promote the Damas collections, but also infuse the brand with values of trust and integrity. Accepting his role, Bachchan expresses, “I’m honoured to represent a company that has reached an enviable position of excellence and has become a trusted name in the jewellery industry. With its vision to think big, a die-hard passion for innovation and courage to face challenges, Damas has scaled great heights. It’s a great privilege for me to be associated with such a glorious legacy, which has been built in generations of trust.”

Damas set up its first retail outlet in 1907. Over the years, it has grown into a global entity with more than 180 outlets across the region. Damas has to its credit a number of prestigious awards including the De Beers 2000 for jewellery designing. Some of its internationally acclaimed jewellery brands include Graff, David Morris, Tiffany, Pomellato, Carrera Y Carrera, Faberge, Scavia, etc.


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

The campaign has urged all women to go for an early detection of breast cancer.

The sticky banner appears to show up in YouTube pre-roll ads of other brands, like a standard in-video banner. And the adhesive power of the banner is so strong, that even the characters in the ads ca...

Conceptualized and executed by GREY Group, the latest campaign for ENO demonstrates how the sudden onset of acidity can not only disrupt an otherwise fun moment, but has the potential to derail the ce...