Damas Jewellery LLC, an internationally renowned retail jewellery chain has appointed Amitabh Bachchan as its brand ambassador. Company officials explains that keeping in line with its vision of bringing beauty into everyday lives, Damas has lined up some very aggressive growth plans for the international market. The communication strategy will involve high profile advertising in press and outdoor featuring Big B.
As says Tawhid Abdullah, Managing Director, Damas Jewellery LLC, “It is natural to draw parallels between the most revered actor of all times and Damas, a long-trusted internationally renowned name in jewellery retailing. Since inception Damas has been an inherent symbol of trust, strength, courage and invincibility – exactly what Bachchan stands for. We at Damas, a company built on generations of trust, always believe in providing the best to our customers in terms of design, quality and value for money.”
As a brand ambassador, Bachchan will not only help promote the Damas collections, but also infuse the brand with values of trust and integrity. Accepting his role, Bachchan expresses, “I’m honoured to represent a company that has reached an enviable position of excellence and has become a trusted name in the jewellery industry. With its vision to think big, a die-hard passion for innovation and courage to face challenges, Damas has scaled great heights. It’s a great privilege for me to be associated with such a glorious legacy, which has been built in generations of trust.”
Damas set up its first retail outlet in 1907. Over the years, it has grown into a global entity with more than 180 outlets across the region. Damas has to its credit a number of prestigious awards including the De Beers 2000 for jewellery designing. Some of its internationally acclaimed jewellery brands include Graff, David Morris, Tiffany, Pomellato, Carrera Y Carrera, Faberge, Scavia, etc.