Dalmia Bharat Group, a diversified business group with presence in cement, sugar, Green energy and refractory industries, is on a lookout for a creative partner for its new corporate campaign. Earlier known as Dalmia Cements, the group underwent a demerger in 2010 following which it was christened as Dalmia Bharat Group. It is learnt that the company is now trying to create a brand image and thus plans to come out with a corporate campaign spreading the brand’s message to a larger set of audience.
Though no official confirmation could be obtained at the time of filing this report, sources close to the development have confirmed the news to exchange4media. It is learnt that about eight agencies have already been called and the presentations are yet to begin. The pitch process is currently underway in New Delhi, headquarters of the Dalmia Bharat Group. JWT Chennai looks after the creative duties for Dalmia Cement.
It may be recalled that the group had called for a multi agency digital pitch last year and handed over its digital duties to Olive e-Business in late 2011.