Top Story

e4m_logo.png

Home >> Advertising >> Article

Dalda reinforces presence in oils with ‘Har Boond Mein Jaado’

29-September-2007
Font Size   16
Share
Dalda reinforces presence in oils with ‘Har Boond Mein Jaado’

Bunge India Pvt. Ltd has unveiled a new ad campaign to reiterate the presence of the Dalda range of oils in two variants -- Refined Soyabean Oil and Kachi Ghani Mustard Oil. The campaign has been conceptualised and created by Plan B, led by Anirudha Mukhedkar and Ashok Sarath. The TVC has been directed and produced by VK Prakash from Trends Ad Films.

With this campaign, Bunge aims to reinforce the message that it provides the Indian consumer with an impressive array of products under India's heritage brand Dalda, which has been an integral part of Indian kitchens for decades.

On the strategy, Videh Jaipuriar, Vice President, Bunge India Pvt. Ltd, said, “With the new Dalda Oil ad campaign, we are reiterating the message that Dalda is now also available in a range of oils. We believe that Dalda is important to the Indian consumer, having always maintained its promise of taste and trust over many years. Based on that commitment, Dalda now offers the consumer a high performing, great value product from a name and company she can trust with ‘Har Boond Mein Jaado’.”

The TVC begins with a buzz in the air, and an excitement among the ladies on the streets on hearing the news that Dalda is now also available as refined oil. This news is too good for them to keep it to themselves, and they pass this on to all their friends they come across.

As the news passes, the women break out into a celebration of song and dance to rejoice the news that they can now use Dalda range of oils in their homes to change the way the food looks, tastes and makes one feel. The ad ends with the Dalda range of oils creating magical moments, because there is ‘Magic in Every Drop’.

The new TVC will appear on all main Hindi GEC and other channels, as well as on key regional channels in Uttar Pradesh, Punjab, West Bengal and Tamil Nadu.

Besides conveying the key messages of taste and trust, the campaign also aims to create brand recall and generates awareness for Dalda’s range of oils among new consumers.

Tags

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Chandy indulges in his love for reading and learning something new over the weekends

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Industry analysts expect the infusion of foreign capital to drive not only the retail market but also the advertising industry as a result.

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Inform...