Top Story


Home >> Advertising >> Article

Dalda reinforces presence in oils with ‘Har Boond Mein Jaado’

Font Size   16
Dalda reinforces presence in oils with ‘Har Boond Mein Jaado’

Bunge India Pvt. Ltd has unveiled a new ad campaign to reiterate the presence of the Dalda range of oils in two variants -- Refined Soyabean Oil and Kachi Ghani Mustard Oil. The campaign has been conceptualised and created by Plan B, led by Anirudha Mukhedkar and Ashok Sarath. The TVC has been directed and produced by VK Prakash from Trends Ad Films.

With this campaign, Bunge aims to reinforce the message that it provides the Indian consumer with an impressive array of products under India's heritage brand Dalda, which has been an integral part of Indian kitchens for decades.

On the strategy, Videh Jaipuriar, Vice President, Bunge India Pvt. Ltd, said, “With the new Dalda Oil ad campaign, we are reiterating the message that Dalda is now also available in a range of oils. We believe that Dalda is important to the Indian consumer, having always maintained its promise of taste and trust over many years. Based on that commitment, Dalda now offers the consumer a high performing, great value product from a name and company she can trust with ‘Har Boond Mein Jaado’.”

The TVC begins with a buzz in the air, and an excitement among the ladies on the streets on hearing the news that Dalda is now also available as refined oil. This news is too good for them to keep it to themselves, and they pass this on to all their friends they come across.

As the news passes, the women break out into a celebration of song and dance to rejoice the news that they can now use Dalda range of oils in their homes to change the way the food looks, tastes and makes one feel. The ad ends with the Dalda range of oils creating magical moments, because there is ‘Magic in Every Drop’.

The new TVC will appear on all main Hindi GEC and other channels, as well as on key regional channels in Uttar Pradesh, Punjab, West Bengal and Tamil Nadu.

Besides conveying the key messages of taste and trust, the campaign also aims to create brand recall and generates awareness for Dalda’s range of oils among new consumers.


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.