Top Story


Home >> Advertising >> Article

Dainik Bhaskar signs Euro RSCG as creative partner

Font Size   16
Dainik Bhaskar signs Euro RSCG as creative partner

Dainik Bhaskar has completed its muted shopping and has consequently signed on Euro RSCG as its creative partner. Even as a formal pitch wasn’t announced, Bhaskar was in talks with agencies like RMG David and TBWA also, before signing on Euro RSCG. The account was so far with Arms Communication.

Confirming the development, Sanjeev Kotnala, Manager, Brand Strategy, Euro RSCG, said, “The reason we wanted a change in the agency was proximity. We wanted an agency in Mumbai itself so that we could have face-to-face interactions with them and there would be more speed in the work as well.”

The relationship with the agency is based on a retainership fee, which Bhaskar officials refused to divulge. As is known, Bhaskar handles the media side of the business in-house.

On why Euro RSCG, Kotnala said, “The agency has media experience and understands the need to address various target groups (TGs) like media planners and advertisers in any communication.”

The agency, meanwhile, is thrilled over winning the account. “Bhaskar, with its dominant readership, is one of the most popular and prestigious accounts to work for. We have been working with various media clients and have names like SET India, MAX and Red FM in our present portfolio. The presence of a print client is very exciting for us and we look forward to doing some good work for them,” said Suman Srivastava, President, Euro RSCG.


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

The campaign has urged all women to go for an early detection of breast cancer.

The sticky banner appears to show up in YouTube pre-roll ads of other brands, like a standard in-video banner. And the adhesive power of the banner is so strong, that even the characters in the ads ca...

Conceptualized and executed by GREY Group, the latest campaign for ENO demonstrates how the sudden onset of acidity can not only disrupt an otherwise fun moment, but has the potential to derail the ce...