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Dainik Bhaskar Indian Marketing Awards evokes enthusiastic response; entry date extended

07-September-2004
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Dainik Bhaskar Indian Marketing Awards evokes enthusiastic response; entry date extended

The Dainik Bhaskar Indian Marketing Awards has evoked overwhelming response from the marketing, advertising and media fraternity of the country. Following a flood of requests from participants for extension of the last date for submitting entries, the awards organising committee has decided to extend the last date for entries from September 7 to September 14.

“Consequently, the final awards ceremony will now be held in New Delhi on October 6, instead of September 29 as planned initially,” announced Harish Bijoor, Chairman of the Organizing Committee, Dainik Bhaskar Indian Marketing Awards.

Meanwhile, the Delhi advertising and marketing fraternity has responded enthusiastically to the awards, initiated by exchange4media.

Said Santosh Desai, President, McCann Erickson, “I think IMA is a good initiative as it combines advertising and communication as an integrated discipline rather than treating them as separate disciplines. I am sure it will encourage people to do better work in both the areas.” When asked about young talent, a focus of the awards, Desai remarked, “This criterion is very important as talent is what drives any profession or industry. Such awards play an important role in retaining and nurturing talent.”

Said Freddie Birdy, Partner and Creative Director, Shop, “It is an exciting step by two reputed bodies, exchange4media and Dainik Bhaskar. I am sure it will be a prestigious award event. To be frank, there is no A&M Awards and CAG Awards anymore. So IMA has all the scope to make a difference. I expect this to be something different.”

“Marketing is something that has been neglected for quite some time. It is a good effort as there is so much that goes into making a brand successful. It is not only advertising but marketing too that should be recognized,” observed Basabdutta Chowdhuri, General Manager, Madison, Delhi. She said that marketing is very much an integral part of the success story of a brand and the IMA awards should aim at rewarding their contribution. Indranil Chatterjee, CEO, inc Communications, enthusiastically approved of the thrust on marketing in the Dainik Bhaskar Indian Marketing Awards. He said, “I feel that communications and creativity do not work in a limbo. Communication is not about a nice and creative layout; it has to be able to sell the product, and for that communication needs to be more responsible and more accountable. To that extent it is great that IMA is taking cognizance of the accountability aspect of marketing.”

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