If you thought that awards and accolades were only meant for those from the advertising domain or filmdom, think again. The Dainik Bhaskar Indian Marketing Awards is an initiative to institutionalise and recognise excellence in the sphere of marketing and it will examine the evolution of a brand in all its various dimensions. Parameters like sales promotion, below-the-line marketing campaigns and PR have been included, in addition to creative aspects mashed with media innovation. The awards are set to be truly a national effort, comprehensive both in the coverage of categories and in the profile of the jury. Needless to say that a noteworthy event such as this is being instituted by exchange4media.
A press meet was organised in Mumbai to announce the launch of the Indian Marketing Awards. At the occasion, Haresh Bijoor (Chairman of the Organising Committee, Dainik Bhaskar Indian Marketing Awards) stated, “I would call the Indian Marketing Awards, an innovation since an effort of this nature is being undertaken for the first time in the country. Marketing is a Mother science, a Mother art and a Mother philosophy – all rolled into one and we have moved to an active phase of marketing, where brands are not just being sold as mere props. I would like to think that we have moved out of a passive state of marketing. We have an independent jury to sift out the best of the best. The jury comprises of 20 odd people, who are CEOs and marketing heads of known companies, renowned faces from the sphere of advertising, PR and a Dean from the Indian School of Business to give the entire effort an academic bent of mind.”
Bijoor added, “We feel that the Indian Marketing awards are going to be the mother of all awards ceremonies and we certainly are working in full measure towards the same.”
Said Sushil Pandit, CEO, The Hive, and Executive Director, exchange4media, “Edmond Hillary was once asked, as to why he chose to climb the Mount Everest. He replied ‘Because it was there.’ From our perspective, a great deal of talent does exist within the sphere of marketing, which is why there was a need to felicitate it. This initiative may not be as phenomenal as climbing the Mount Everest but I wouldn’t’ label it as an easy task either. I would say that an initiative of this nature was long overdue.”
Pandit added, “The flavour of these awards is marketing communication. Every successive year, we would focus on a particular arena (related to brands) which would guide the proceedings of the Indian Marketing awards.”
Girish Aggarwal, Director, Dainik Bhaskar, asserted, “We have always believed in innovations within the field of marketing. The awards will be showcasing the best work, within the world of brands. These awards are truly an industry initiative and like all the other pioneering initiatives by exchange4media, it synergises our philosophy of rewarding excellence. We are glad to be a part of it.”
Anurag Batra, Managing Director, exchange4media, stated, “The role of exchange4media is to serve as a catalyst and a facilitator, in making these awards a reality. We see this as an event, which will touch everyone, who matters in this country’s marketing and communication universe. Not only have we covered the maximum number of categories but also developed a selection process that is robust and foolproof, involving third party evaluation and global auditing majors.”
Nawal Ahuja, Director, exchange4media, stated, “This would be the only awards ceremony that’s being done at a national level. Other awards that happen within the communication domain are city centric. The idea is to have marketers from the length and breadth of the country involved in these awards.”
The jury of the Indian Marketing Awards includes Harish Bijoor (CEO, Harish Bijoor Consults), Mike Khanna (Chief Executive, J Walter Thompson India), Nirvik Singh (Chairman, South Asia, Grey Global Group), Pranesh Mishra (President & COO, Lowe India), Prasoon Joshi (Regional Creative Director, South & South East Asia, McCann), Prema Sagar (Principal & Founder, Genesis), Ram Mohan Rao (Dean, ISB, Hyderabad), Ranjan Kapur (Country Head, WPP), Sam Balsara (Chairman & Managing Director, Madison Communications), Shekar Swamy (President, RK Swamy/BBDO), Shiv Reddy (CEO, Corporate Voice/ Weber Shandwick), Sunil Duggal (CEO, Dabur), Sushil Pandit (CEO, The Hive) and Vijay Singh (Managing Director, LG Healthcare.).