Top Story


Home >> Advertising >> Article

D&AD invites Piyush Pandey to be Ambassador of the ‘White Pencil’

Font Size   16
D&AD invites Piyush Pandey to be Ambassador of the ‘White Pencil’

To celebrate its 50th anniversary in 2012, the D&AD has launched an initiative called ‘White Pencil’. D&AD has invited Ogilvy’s Piyush Pandey to be the ambassador of this initiative.

The White Pencil is awarded to a creative idea that changes the world for the better; an idea that demonstrates the ability to influence real and positive change in the world. Launched in 2011, the first competition will bear fruit in 2012.

The launch event of D&AD White Pencil was held in London on Tuesday, April 12, 2011. The partner cause chosen by D&AD for the inaugural award is Peace One Day, a global charity working to establish Peace Day (September 21).

On the honour, Piyush Pandey, Executive Chairman & Creative Director, Ogilvy South Asia, said, “For me this means taking the message to the world and share with them the cause, the opportunity and the challenges of the initiative. These awards are open for everybody. I am really excited about this.”

In another development, Pandey has also been invited by Berlin School, where he has been faculty for the last two years, to be Godfather of Piyush Pandey Class. An honour such as this has been bestowed in the past to creative visionaries such as John Hegarty, Michael Conrad, John Gough, Kieth Reinhard and Seymour Stein . Pandey is the first Indian to receive such honour.

On this development, Pandey said, “Previously, there have been 2-3 ‘Godfathers’. It’s not enough to source talent to be successful in today’s creative industries, one has to nurture, encourage and develop creative talent on an on-going basis. By emphasising on the importance of effectively combining creative thinking with leadership sharpness, the Berlin School’s EMBA program offers tremendous value to creative companies as well as their clients.”

“We are thrilled to have won Piyush Pandey’s support for the School as an industry mentor, Pandey’s accomplishment as a creative as well as their clients,” said Michael Conrad, President, Berlin School of Creative Leadership.

Pandey’s previous involvement with Berlin School includes commencement speaker at the 2009 EMBA program graduation ceremony and speaking at the closing of the inaugural Cannes Creative Leaders Programme in 2010.

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

There was reportedly an altercation between the two in Bodhjung Nagar, Tripura

The New Realities study in India is its sixth year. Over 600 online interviews (per country) were conducted in seven countries, as a part of the study.

Rohit Bansal, Group Head of Corporate Communications, Reliance Industries Limited was speaking about the emerging tools of PR through Social Impact during his keynote address at IPRCCA 2017