The entry process for D&AD Awards 2008 has begun. The call for entries to the D&AD Awards 2008 launches on October 10, 2007 with the release of the first in a series of animated films created by Saatchi & Saatchi London.
Inspired by debates that take place everyday in agencies and studios as creatives evaluate the merits of a new idea, the films will feature interviews with Yellow Pencil winners, who reveal how they developed that great idea, by repeatedly asking the question ‘But is it a Pencil?’. The films will be animated by several D&AD Student Award 2007 winners.
This year sees some changes in categories to reflect innovation across several disciplines. Graphic design juries will have three new categories to consider – Applied Print Graphics, Environmental Graphics and Moving Image. Mobile Marketing and Broadcast Innovations will now have dedicated juries. Magazine and Newspaper Design entries can now be entered with their online version. Full details will be available from October 10, 2007 at www.dandad.org/awards08.
The deadline for entries is January 16, 2008. Jury foremen and members will be announced over the coming weeks.
An official communiqué stated, “D&AD is a not-for-profit organisation that represents the international design, advertising and creative communities. D&AD sets industry standards, educates and inspires the next generation, and promotes the importance of creativity, innovation and ideas within the business community.”