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DAC's ICE Awards 2016 to honour 'Most Loved Commercials of the Year'

02-July-2016
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DAC's ICE Awards 2016 to honour 'Most Loved Commercials of the Year'

The Delhi Advertising Club (DAC) will be hosting ICE Awards 2016 on August 10. The award ceremony, which will be held in New Delhi, will give away 80 awards in two different categories. The highlight this year is the ‘Awards for the Most Loved Commercials of the Year’ which are being presented for the first time since the awards inception.

Other awards honouring creative excellence span across digital and outdoor media, radio commercials, print advertising and print production. 

“The Indian Creative Excellence awards have been presented by DAC since the past 20 years. We always had awards for print and electronic media but we have also added digital media now,” said VK Chopra, chief patron of the awards committee.

According to Chopra, the number of awards being presented at ICE has gone up from 36 to around 80.

“The awards will have two segments. The first one will be concerning Multi-National Corporations while the other one will be related to advertising agencies,” he added.

The award for the ‘Campaign of the year’ is tipped to be the biggest prize of the night. The last date for applying to the various categories of awards is July 15, 2016. 

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Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.