Top Story


Home >> Advertising >> Article

DAC to hold Excellence in Advertising Awards on 20th March, 2015

Font Size   16
DAC to hold Excellence in Advertising Awards on 20th March, 2015

Most appreciated and awaited event of Delhi Advertising Club is Excellence in Advertising Awards.

DAC President  Naresh Kheterpal alongwith Board Members decided to hold the Awards on 20/3/2015 in Convention Hall of Hotel The Ashok.

According to  Kailash Arora, Hony. Secretary around 300 entries are expected from Creative & Advertising Agencies like JWT, Capital,Dentsu Marcom, Innocean Worldwide, Cheil Communications, McCann Erickson, Havas Media, Publicis, Lowe Lintas, Carat Media, Brand Serve, R.K. Swamy, DDB Mudramax, Adbur, Ogilvy & Mather, Vermillion, Crayons, Madison, Span Communications, Hakuhodo Percept, Graphisads, Mode, Alaknanda, Interads, Newfields, Alaknanda, Lehar, Airads, Centum, Ankur, Niyati, National Advertising Agency, BEI Confluence, etc.

Major expenses of this Award are being shared by Mode Advertising & Span Communication.

In all there are 24 Categories with Winner and runners-up trophy along with one Campaign of the year and the other Agency of the Year.

Last date of accepting entries is 25/2/2015.

Entry form with all other details is available with Hony. Secretary.

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking