Leo Burnett has emerged as the agency of the year at the Eureka DAC Awards for Excellence in Advertising 2004 held in the Capital on Monday (April 25).
The award ceremony, which spanned across 20 categories, was divided into three different segments -- Press, TV/Cinema and Campaign. It was sponsored by Ananda Bazaar Patrika.
The evening turned out to be quite lucky for Leo Burnett as the agency walked away with the maximum number of awards in categories like home/décor/leisure, travel and hospitality, media, and non-traditional media.
The agency also won awards in the public service category in the Press segment, while Mudra Communications won the same in the TV/Cinema segment for Electrolux.
Contract Advertising bagged the campaign of the year award for Domino's Pizza. The agency also emerged winners in the business products and services category. "It feels good after winning the campaign of the year award," said Amardeep Singh, Associate Vice President, Contract Advertising.
Saatchi & Saatchi made its presence felt by emerging winners in the automotive products and accessories category. Besides, the agency also walked away with the awards in the foods category in the Press segment.
TBWA India was declared winner in the beverages category in the Press segment, while JWT was chosen the same for the TV/ Cinema segment. While the awards in the toiletries and household care and health and cosmetic care (Press segment) also fell into TBWA India's kitty.
Percept H was recognised for its campaign for Red Tape Shoes in the clothing, footwear and accessories category, while JWT was handed over the same in the TV/Cinema segment. Mudra Communications walked away with the awards in the consumer durables category.
Rondeep Gogoi of Leo Burnett and Vaybhav Singh of Saatchi & Saatchi were declared joint winners in the Copywriter of the Year category.
Hosted by film and television personality Aman Yatan Verma, the award ceremony was attended by the who's who of the advertising fraternity. The winners were adjudged by an eminent panel of judges, which included Viral Pandya from Saatchi & Saatchi, Shivjeet Khullar of K Factor, Abhijeet Sarkar of Sahara India Pariwar, Aatanu Chakraborty of Triton Communications.