Following its decision to appoint Ogilvy Delhi to handle the creative duties for Dabur Vatika hair oil, Dabur India is now scouting for a creative partner for its shampoo business. Contract is the incumbent agency for the shampoo business and it will continue to handle the creative mandate for the anti-dandruff shampoo. The account size is estimated to be around Rs 10-15 crore.
Though no official confirmation was forthcoming at the time of filing this report, a highly placed industry official has confirmed that the client has finally decided to call for a formal pitch for its shampoos.
It may be recalled that in 2007, Contract Advertising had bagged the entire Vatika portfolio that included hair oil, soap and shampoo. The win followed in a wake of a pitch call, prior to which Mudra and Contract had handled the hair oil and shampoo businesses, respectively.