Top Story

e4m_logo.png

Home >> Advertising >> Article

Dabur launches new ad campaign for Chyawanprash

02-November-2005
Font Size   16
Share
Dabur launches new ad campaign for Chyawanprash

To consolidate its presence in a stagnating Chyawanprash market in the country, Dabur has launched its new advertisement campaign for the product.

The advertisements, featuring Amitabh Bachchan and Vivek Oberoi, would be run on electronic and print media. The company has set a budget of Rs 10 crore for the campaign this year.

"The new campaign would target infrequent and non-users by emphasising on the benefits of the product," said Mr Devendra Garg, Vice-President, Marketing, Dabur India Ltd (DIL).

According to the company, it has retained its 60-65 per cent share of the Rs 250-crore market for Chyawanprash in the last three years. The other major players in the category are Himani's Amritprash and Sona Chandi, Baidyanath Chyawanprash and Zandu Chyawanprash.

Tags

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems