Dabur India has called in for a pitch for Vatika, confirmed Dabur official spokesperson, without divulging details on whether it is for their existing line of products or for new launches. Dabur spokesperson said, “ We are open for a pitch and the account size would be pegged at over Rs 10 crore.”
Presently, there are three agencies involved in the creative business. According to industry sources, O&M is handling shampoos, Mudra handles hair oil and Bates handles the skin care products.
The Vatika brand was launched in 1995 with Vatika Hair Oil as its first product. In the first year of its launch it crossed Rs 100 million in turnover. It was joined in 1997 by Vatika Henna Cream Conditioning Shampoo and later, in 2000, by Vatika Anti-Dandruff Shampoo. In 2003, the brand sales crossed Rs 1,000 million. From the company’s perspective, Vatika is expected to continue to drive growth and with its innovative offerings, the brand aims to become a frontrunner in the market for hair care and skin care products.