Following a pitch Dabur Foods has awarded creative duties for its brands Real Activ and Coolers to Law & Kenneth Delhi, whereas Lowe will handle Real. A decision on Mango Twist, for which too there was a pitch, is still awaited. The size of the total business is slated to be in the region of Rs 10 crore.
Confirming the win, Anil Nair, COO, Law & Kenneth, said, “We are looking at taking the brands forward and working towards providing a long-term equity to it. During the pitch, we worked upon presenting the central brand idea, which could be implemented on any medium, be it print, electronic or any other.”
He further said that both the brands would witness a wide range of activities with a renewed thrust in communication.
There were many agencies in the fray for the business, including Contract, FCB Ulka, M&C Saatchi, Mudra, Lowe and Law & Kenneth. The reason behind calling for this pitch was to consolidate the business.
Dabur Foods Ltd is a wholly-owned subsidiary of Dabur India Ltd. It operates on the ‘naturals’ platform with a product portfolio consisting mainly of packaged fruit juices, cooking pastes, sauces and items for institutional food purchases.
As reported by exchange4media earlier, Dabur Foods has chalked out a growth strategy to achieve a Rs 500 crore turnover by 2010.
Dabur Foods calls for creative pitch for four brands, account size pegged at Rs 10 cr plus