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Dabur comes on board as main sponsor for Pro Wrestling League

10-December-2015
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Dabur comes on board as main sponsor for  Pro Wrestling League

Sources confirm that Dabur has come on board as main sponsor for Pro Wrestling League  the deal amount is not known.

The tournament is scheduled to start from 10 December 2015 and will be aired on Sony Max 2015 with six city-based teams comprising of the world's top 66 wrestlers. It will be played in six cities across North, South, East and West Zones in India like Delhi, Ludhiana, Mumbai and Bangalore. Each team will have 9 players – 5 Indians, 4 foreign, 5 men and 4 women.

To raise awareness about this new initiative, the channel has roped in DDB Mudra  to roll out a campaign called ‘Khel Fauladi’, to target the Hindi markets and bring the traditional ‘akhara’ culture to the global platform.

 Kartikeya Sharma iTV Network Managing Director has invested in Pro Wrestling League. Sharma has formed Pro Sportify with Ashish Chadha of Sporty Solutionz which plans to expand in the business of sports leagues not just in India but globally as well. 

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In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

This agency was born after national brands reportedly struggled to connect with the south Indian audiences

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