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D’zine beefs up interactive delivery team, expands business territory

29-July-2004
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D’zine beefs up interactive delivery team, expands business territory

D'zine Garage has just completed an exercise of strengthening its interactive delivery team to handle the new businesses acquired over the last few months. At the same time, with setting up offices in Chennai, Mumbai and Bangalore, the group has also added substantially to its senior management cadre.

Referring to the new businesses won, Hari Sethuraman, Chief Executive Officer, says, “Over the last few months, we have won the interactive duties for Colgate-Palmolive, DHL Express, ICICI Lombard, Ermenegildo Zegna, ICICI Direct, Moods, Ashok Leyland and Orange County, to name a few.”

In the course, the agency has added a number of well-recognised names to its workforce. Amongst those who have come on board, there is Carl Noronha, ex-Creative Director, SIFY who joins as National Creative Director and will be based in Mumbai. He will manage the creative content delivery for all key accounts served by D'zine along with Ashwin Parthiban, who is set to join D'zine as Creative Director, Copy, from WCJ-Rediffusion DYR and Divyesh, Creative Director, Art. Ravishankar, Right Serve, O&M has also joined the D'zine Bangalore to head the Internet marketing team and manage the Bangalore operations. Pradeep Kumar had joined D'zine few months back from WCJ-Rediffusion DYR to head the account management division.

Speaking about the Bangalore office, Sethuraman says, “We need to get stronger in that market and Ravi is the first step in that direction. Pradeep has also joined us to take care of the account management team and his experience in agencies like FCB and WCJ-Rediffusion DYR will help us in fine-tuning our client management processes.”

Commenting on the appointments, Vernon Dias, Chief Operating Officer, says, “Carl has 22 years of creative experience with successful stints as Creative Director in Leo Burnett, Netkraft and Sify.com. He subsequently worked with Satyam Computers as a Content Architecture Specialist in Mauritius. Carl has the right experience to handle the responsibility of NCD, as he has been managing creative as well as technology teams in his past assignments. In the interactive space, this mix is a must and we are happy to get him with us.”

Dias further adds, “Ashwin will be joining us as Creative Director, Copy in Chennai. He brings with him extensive experience in advertising, DM and interactive. He will be working in tandem with Divyesh who is by and large, the most experienced and talented Creative Director in the interactive space in India. Carl, Ashwin and Divyesh will be a potent combination keeping in mind their extensive experience in brand building and community building – both online and offline.”

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