D’lecta, an innovative dairy products and food services company, has appointed Havas Worldwide as its creative partner for its dip Cheese, slice Cheese and cream Cheese ranges. The brand will be handled by the agency's Mumbai office. The integrated mandate was won following a multi-agency pitch.
Confirming the appointment, Deepak Jain, Managing Director, D’lecta Foods Pvt. Ltd. said, “Havas understood the product and its creative demands and have presented an approach that is in sync with our product vision and ideology.”
Nirmalya Sen, CEO, Havas Worldwide India, said, “With its commitment to innovation and great taste, D’lecta is well poised to give the long-established players in the category a run for their money. And we are delighted to have been chosen to partner D’lecta in this journey.”
Commenting on the association, Rayomand Patell, Executive Creative Director, Mumbai added, “From the very first interaction, there was great chemistry in the room. Being a bunch of foodies, working on a cheese brand excited us tremendously. We look forward to making D'lecta a household name as respected as it already is in the food services space.”