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TODAY´S NEWS

Cybermedia Research evaluates use of celebrities in advertisements

Cybermedia Research evaluates use of celebrities in advertisements

Author | exchange4media News Service | Monday, Apr 19,2004 8:13 AM

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Cybermedia Research evaluates use of celebrities in advertisements

CyberMedia Research recently conducted a survey on the efficacy of using celebrities in advertisements. The three-stage study was carried out in the four metros and four other small towns. The effort threw up interesting results.

Tags: e4m

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