Top Story

e4m_logo.png

Home >> Advertising >> Article

Cutting down on ‘frills’, Ogilvy skips GoaFest 2009

10-February-2009
Font Size   16
Cutting down on ‘frills’, Ogilvy skips GoaFest 2009

This year, in addition to Lowe Lintas India, another big name is staying out of the Abby Awards at GoaFest. Ogilvy & Mather has decided not to enter the festival. Ogilvy & Mather’s Executive Chairman and NCD, Piyush Pandey, confirmed the development to exchange4media.

He said, “These are tough times and we are looking at all our costs very closely. We are cutting down on all kinds of frills. In fact, we would be very selective about our participation in any of the international awards as well. I would much rather direct our investments on our people than on these expenses.”

While it was believed that McCann Erickson was likely to participate this year, McCann officials have clarified that they are still "undecided". A source from the agency said, "In all likelihood, we would not participate this year." With this, Ogilvy, Lowe and perhaps even McCann Erickson would not be a part of Abby Awards and GoaFest 2009.

Meanwhile, GoaFest, which is in its fourth year, is in the midst of making its first slew of announcements. GoaFest 2009 committee is chaired by Colvyn Harris, CEO, JWT India. The committee is co-chaired by Bhaskar Das, President, The Advertising Club Bombay; Shashi Sinha, CEO, Lodestar Universal; and Suman Srivastava, CEO, Euro RSCG. The other key member of the GoaFest committee is Madhukar Kamath, President, Advertising Agencies Association of India (AAAI).

An official communiqué stated: “The GoaFest 2009 committee has appointed 70 Event Management Group as the event management agency, Vaishnavi Corporate Communications as the PR agency, and Indipreneur as the online technology partners. The three firms have been selected and awarded the mandate for GoaFest 2009 from amongst a multi-agency pitch.”

In a prepared statement, Colvyn Harris, Chairman, GoaFest 2009, said, “Last year, GoaFest witnessed participation from over 3,000 delegates and we are confident of receiving an encouraging response this year too. We are committed to make this event an enriching experience for the delegates, both in terms of the knowledge capital and the celebrations. We believe that this is the best and most credible platform for the creative minds of the advertising fraternity to get together and celebrate the spirit of advertising.”

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...