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Cutting down on ‘frills’, Ogilvy skips GoaFest 2009

10-February-2009
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Cutting down on ‘frills’, Ogilvy skips GoaFest 2009

This year, in addition to Lowe Lintas India, another big name is staying out of the Abby Awards at GoaFest. Ogilvy & Mather has decided not to enter the festival. Ogilvy & Mather’s Executive Chairman and NCD, Piyush Pandey, confirmed the development to exchange4media.

He said, “These are tough times and we are looking at all our costs very closely. We are cutting down on all kinds of frills. In fact, we would be very selective about our participation in any of the international awards as well. I would much rather direct our investments on our people than on these expenses.”

While it was believed that McCann Erickson was likely to participate this year, McCann officials have clarified that they are still "undecided". A source from the agency said, "In all likelihood, we would not participate this year." With this, Ogilvy, Lowe and perhaps even McCann Erickson would not be a part of Abby Awards and GoaFest 2009.

Meanwhile, GoaFest, which is in its fourth year, is in the midst of making its first slew of announcements. GoaFest 2009 committee is chaired by Colvyn Harris, CEO, JWT India. The committee is co-chaired by Bhaskar Das, President, The Advertising Club Bombay; Shashi Sinha, CEO, Lodestar Universal; and Suman Srivastava, CEO, Euro RSCG. The other key member of the GoaFest committee is Madhukar Kamath, President, Advertising Agencies Association of India (AAAI).

An official communiqué stated: “The GoaFest 2009 committee has appointed 70 Event Management Group as the event management agency, Vaishnavi Corporate Communications as the PR agency, and Indipreneur as the online technology partners. The three firms have been selected and awarded the mandate for GoaFest 2009 from amongst a multi-agency pitch.”

In a prepared statement, Colvyn Harris, Chairman, GoaFest 2009, said, “Last year, GoaFest witnessed participation from over 3,000 delegates and we are confident of receiving an encouraging response this year too. We are committed to make this event an enriching experience for the delegates, both in terms of the knowledge capital and the celebrations. We believe that this is the best and most credible platform for the creative minds of the advertising fraternity to get together and celebrate the spirit of advertising.”

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