Top Story

e4m_logo.png

Home >> Advertising >> Article

Customers contribute to Airtel's 'Open Network' initiative, help improve the network

27-August-2016
Font Size   16
Share
Customers contribute to Airtel's 'Open Network' initiative, help improve the network

Bharti Airtel, India’s largest telecommunications service provider, has said that its Open Network initiative has received good response from customers across the country. Launched in June 2016, the initiative made public Airtel’s entire mobile network information to customers through an interactive online interface and asked them for their feedback to improve the network. 

Customers share their feedback

Airtel received feedback and suggestions from millions of customers across multiple Open Network touch points - Open Network portal, myAirtel app, Airtel Call Center and Airtel Stores.

 Based on the feedback, Airtel engaged with these customers to improve and optimize the network for them and their surrounding areas. Thousands of leads for installation of new network sites were also generated.

 Till date, over 9000 sites have been upgraded at various locations and over 30,000 existing sites have been optimised by Airtel’s network team to resolve the network related issues. The task of putting up new towers is also underway.

Gopal Vittal, MD & CEO (India & South Asia), Bharti Airtel said, “We would like to express our gratitude to our customers for sharing their valuable feedback and supporting the Open Network initiative. We believe that with this initiative, we have made a small but positive beginning towards improving our network and hope that going forward more customers will join us. Airtel is fully committed to building a world class network that is future ready and will deliver a great mobile experience to our customers.”

 New 360 degree advertising campaign, Network Stories

Airtel is rolling-out a new 360-degree advertising campaign around the Open Network initiative with a media-mix of TV, print, outdoor and digital. The campaign, designed by Taproot-Dentsu, is based on the feedback/insights gathered through the initiative and encourages customers to participate and take charge of network related issues.

You can watch the video here:

As a mark of gratitude to all customers who have helped Airtel build a better network, the Open Network portal will have a new section - “Network Stories”. This section will detail the actual on-ground changes that have happened post the open network campaign launch where Airtel has delivered an improved network experience. The section will also have testimonials from satisfied customers. 

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking