Top Story

e4m_logo.png

Home >> Advertising >> Article

Curtains down on Creative Week NYC: all eyes now on 2010

11-May-2009
Font Size   16
Share
Curtains down on Creative Week NYC: all eyes now on 2010

The first-ever Creative Week NYC is over, and preparations for 2010 have already begun. The global economic slowdown had its role to play at The One Show, too, but the One Club is excited with the feedback that it has received. According to Mary Warlick, CEO, The One Club, The One Show awards saw a drop of 15 per cent in entries and there were around 850-900 people attending the event, as compared to the 1,000-odd that were there last year.

Warlick said, “We expected it to be much worse, quite honestly, especially given the way every agency is cutting costs and not participating in events like this. But this is a good turnout.” He is excited about 2010 already. One of the reasons for that is the addition of the One Show Branded Entertainment Awards. These Awards were instituted in October 2008, and the next is planned for February 2010.

Warlick explained, “In branded entertainment, you see a cross-section between the entertainment and the advertising. Good communication is all about entertaining, and in the process convincing someone of a message, and branded entertainment is a very obvious form of communication that we would see in the future. We are very excited about this platform.”

Another plan on the One Club agenda is making some changes in the One Show Awards to reflect the changes that the advertising industry is witnessing. The One Club is contemplating to divide innovation and marketing and advertising for a cause and commercial advertising categories. Warlick explained, “There is quite a lot that is coming in, in the form of integrated campaigns – that is the direction that advertising is going, and we are looking at widening that category.”

The exchange4media Group is the exclusive media partner of The One Club in India.

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

FoxyMoron has bagged the digital mandate for one of India’s leading premium menswear fashion brands – Blackberrys. The business was won following a multi-agency pitch

As 2017 almost comes to a close, Ashish Bhasin of DAN crystal gazes at who will win and who will lose in 2018

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends