Curry Nation has won the creative and media duties for Weikfield Foods for Weikfield Instant Custard brand. The agency would also handle the entire range of new products that Weikfield Foods is planning to launch in the near future.
The account has been handed over sans any pitch on basis of agency credentials. Curry Nation confirmed the news to exchange4media.
Curry Nation would manage all activities related to the launch of Weikfield Instant Custard in the market. The company is also planning new products in newer categories, within the food space.
On winning the duties for Weikfield Foods, Priti Nair, Curry Nation said, “This win is very important for us. The spirit of true partnership is evident amongst both the partners and it is an opportunity for us to grow with a heritage brand that has some great plans in the future. Ashwini Malhotra, the promoter of Weikfield Foods and Mahesh Joshi are great partners to collude with for great creative work. We look forward to work on Weikfield.”
For the record, Weikfield started operations in 1956 in Pune, Maharashtra with two products on its production line – custard and corn flour. Today, the network spans 100,000 retail outlets across India and five continents globally with a range of 50 food products. The company has diverse interest in food products in categories such as desserts and ingredients, fresh vegetables and fruits, processed vegetables and fruits, sauces, pickles and condiments, health foods and beverages and organic tea.