Top Story

e4m_logo.png

Home >> Advertising >> Article

Curry Nation wins Weikfield Instant Custard biz

03-July-2012
Font Size   16
Share
Curry Nation wins Weikfield Instant Custard biz

Curry Nation has won the creative and media duties for Weikfield Foods for Weikfield Instant Custard brand. The agency would also handle the entire range of new products that Weikfield Foods is planning to launch in the near future.

The account has been handed over sans any pitch on basis of agency credentials. Curry Nation confirmed the news to exchange4media.

Curry Nation would manage all activities related to the launch of Weikfield Instant Custard in the market. The company is also planning new products in newer categories, within the food space.

On winning the duties for Weikfield Foods, Priti Nair, Curry Nation said, “This win is very important for us. The spirit of true partnership is evident amongst both the partners and it is an opportunity for us to grow with a heritage brand that has some great plans in the future. Ashwini Malhotra, the promoter of Weikfield Foods and Mahesh Joshi are great partners to collude with for great creative work. We look forward to work on Weikfield.”

For the record, Weikfield started operations in 1956 in Pune, Maharashtra with two products on its production line – custard and corn flour. Today, the network spans 100,000 retail outlets across India and five continents globally with a range of 50 food products. The company has diverse interest in food products in categories such as desserts and ingredients, fresh vegetables and fruits, processed vegetables and fruits, sauces, pickles and condiments, health foods and beverages and organic tea.

Tags

Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body

The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways

The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status

Our typical marketing budget is usually 10 per cent of the topline spend

The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’

The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions