Top Story

e4m_logo.png

Home >> Advertising >> Article

Curry-Nation bags creative mandate for HomeTown and PN Gadgil

13-May-2014
Font Size   16
Share
Curry-Nation bags creative mandate for HomeTown and PN Gadgil

Curry-Nation has been awarded the creative mandate for HomeTown  and PN Gadgil. DDB Mudra group and Seagull Advertising were the incumbent agencies for HomeTown and PN Gadgil business respectively which were won on the back of multi- agency pitches.

HomeTown comes under the umbrella of the Future group and aims to  be the  one -stop destination for complete home-making solutions.

“The brand that has been around long and has a lot to offer,but somewhere needs stand out with a distinct imagery. There are so many players in the market and the advertising starts to look the same after a while .So the challenge is how do we bring in a brand visual communication that stands apart. It is retail category and discounts are the key driver. We need to see how to combine the two and yet not lose out on brand building,” said Priti Nair, Co-Founder, Curry-Nation.

PN Gadgil is a well-known retail jewellery brand based out of Pune.

“The task is to give them a distinct identity and attitude so that the brand itself reflects the product.They are really superb people to partner with as their intention and goals are pure and sharp together,” shared Nair.
 

Tags

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

India has become the diabetes capital of the world, with prevalence of the disease estimated to rise from 69.2 million to 123.5 million by 2040

Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway’s number one confectionery brand, has been launched and localized by MTR Foods in India