Curry-Nation has been awarded the creative mandate for HomeTown and PN Gadgil. DDB Mudra group and Seagull Advertising were the incumbent agencies for HomeTown and PN Gadgil business respectively which were won on the back of multi- agency pitches.
HomeTown comes under the umbrella of the Future group and aims to be the one -stop destination for complete home-making solutions.
“The brand that has been around long and has a lot to offer,but somewhere needs stand out with a distinct imagery. There are so many players in the market and the advertising starts to look the same after a while .So the challenge is how do we bring in a brand visual communication that stands apart. It is retail category and discounts are the key driver. We need to see how to combine the two and yet not lose out on brand building,” said Priti Nair, Co-Founder, Curry-Nation.
PN Gadgil is a well-known retail jewellery brand based out of Pune.
“The task is to give them a distinct identity and attitude so that the brand itself reflects the product.They are really superb people to partner with as their intention and goals are pure and sharp together,” shared Nair.