The Council of Scientific and Industrial Research (CSIR) has finalised its roster of agencies for the dissemination of its messages to the masses.
According to D S Bedi, Head, Unit for Science Dissemination, CSIR, a list of seven agencies had been empanelled – O&M, Triton, Lintas IMAG, Rashtriya Advertising, Airads Ltd, Newfields Advertising and Pamm Advertising.
Industry sources estimated the size of the business to be in the region of Rs 5-Rs 7 crore. The selected agencies will be responsible for preparing creatives related to print campaigns. Apart from that, the agencies will also take care of the media releases.
Exhilarated over the empanelment, Ashish Bhasin, Director, IMAG, Lintas India, said, “We are happy to have been empanelled by the Council of Scientific and Industrial Research, and are eagerly devising comprehensive communication plans for science dissemination. We are truly happy that the integrated marketing offering of Lintas IMAG, is being so well received by the clients.”
According to industry sources, the pitch process began one-and-a-half months back, where over 30 agencies were in the fray. The seven selected agencies have been empanelled for a year and the work on the account will begin shortly.