Crystal Phosphates Ltd, one of the leading agro-chemical companies, has partnered with Macaw Communication and Advertisements Pvt Ltd., an India News Communications Group Company, for its advertising and marketing duties. INCL would be engaged in providing a wholesome marketing and communication plan for the upcoming launch of its new insecticide across India.
INCL was reportedly the sole agency involved in the pitch, where the presentations ran for nearly a month and a half. The account was won on July 28, 2009, and the contract was signed the same day. The incumbent agency couldn’t be ascertained at the time of filing this report.
On winning the account, Prashant Kumar, Director and CEO, INCL Group, said, “I am extremely elated with this achievement since we could crack the deal at one go. I am glad that we have got the opportunity to handle one of India’s largest agro-chemical companies and will aim to give it our best shot to realise the objectives of our client.”
He further said, “A team of experts have been appointed for this account to do justice to every aspect of its planning and execution. Agriculture is a booming industry now and entry into this sector is a major accomplishment for us.”
Crystal Phosphates was set up in 1973 and is today among the top five agro-chemical companies in India. The company has 25 branches and approximately 20,000 dealers making a robust marketing network across India.