Crystal Crop Protection Pvt. Ltd. has launched a TV commercial, for its fungicide – ‘Bavistin’. The evocatively-made commercial, is being shown on major television channels, national as well as regional.
The message conveyed in this TVC is that Bavistin is a “zaroori” (essential) product for all farmers if they want to keep their crop “swasth” and “hara- bhara”(healthy).
It is being aired as 30, 20 and 10 second spots on news and entertainment channels across India including Aaj tak, India TV, ABP Majha, Zee 24 Taas, DD Sahayadri, TV9, Sakshi TV, Public TV, ETV Telegu.
Launching the TVC, Ankur Aggarwal, MD, Crystal Group said, “We are happy to launch this TV commercial. It will enhance Crystal’s visibility as a brand leader. The aim is to provide farmers revolutionary solutions for crop protection and yield enhancement. It underscores the fact that though there are many brands in the market, Bavistin is what the farmer picks up because of its quality. It portrays Bavistin as a trusted crop-protecting, yield-enhancing, portent fungicide, that alone can bring farmers true khush-hali. With this commercial, Crystal aims to improve product awareness and provide farmers integrated solutions for crop protection.”
C S Shukla, Sr. Vice President Marketing added, “BAVISTIN is a strong belief. Positive and focused. It has transcended generations and become a tell tale story of faith, routine and endurance. It is about confidence, commitment and contentment. Thus, Re- energizing brand Bavistin would do good with association on the aspiration and emotional levels.”
He added, “From its inception, Crystal has focussed on providing complete farm solutions to farmers. This TVC has been one of the first time attempts to make a TVC on agrochemical segment product on FMCG lines. CRYSTAL is upbeat about its campaign.”