Top Story

e4m_logo.png

Home >> Advertising >> Article

Cricketnext.com plans to go pay

10-December-2001
Font Size   16
Share
Cricketnext.com plans to go pay

The Walchand Capital Group promoted Cricketnext.com plans to displace the British portal CricInfo.com as the leading cricket portal by the next world cup in 2003. In order to leverage its strength as a niche vertical portal, Cricketnext is going on the pay mode with a nominal subscription fee. It plans to pull out of Indya.com, Indiatimes.com and Yahoo, where it is the cricket content provider unless they pay upfront fees

Cricketnext managing director and editor Sanjay Jha says that it was a matter of time before the portal with average 80 million hits per month in 2001 displaces CricInfo, which currently has an average 110 million hits.

The company had spent about Rs 5 crore on advertising last year while it had a revenue of Rs 72 lakh. This year the company have scaled down its adspend to Rs 8-10 lakh and expects that the revenues to be in the same region.

The portal is not only expected to break-even in course of the next eighteen months, but is also expected to show a profit.

The Group is also taking an e-commerce initiative, Batnext.com, which it is planning to float as a separate enterprise by the beginning of the next fiscal. Cricketnext has entered into a strategic tie-up with Rediff.com, whereby Batnext will be promoted on the site.

The Group is looking for funding to the extent of Rs 2.5-3 crore for Batnext and is in talks with venture capital funds and a few corporates.

According to industry sources, the RPG Group is also close to picking up a 30 per cent stake in Cricketnext in a part cash and part stock deal. As part of the deal, RPG will be merging its own cricket-related portal Fourthumpire.com with Cricketnext.

The move will enable Cricketnext to take on the Ceat cricket ratings online. The RPG Group is also believed to have agreed to put its marketing muscle to promote Cricketnext, through its retail chains and telecom initiative.

Tags

NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)

The Indian advertising industry currently stands at Rs. 56,398 crore, predicted to grow at a rate of 14 per cent by 2017

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve