Top Story


Home >> Advertising >> Article plans to go pay

Font Size   16 plans to go pay

The Walchand Capital Group promoted plans to displace the British portal as the leading cricket portal by the next world cup in 2003. In order to leverage its strength as a niche vertical portal, Cricketnext is going on the pay mode with a nominal subscription fee. It plans to pull out of, and Yahoo, where it is the cricket content provider unless they pay upfront fees

Cricketnext managing director and editor Sanjay Jha says that it was a matter of time before the portal with average 80 million hits per month in 2001 displaces CricInfo, which currently has an average 110 million hits.

The company had spent about Rs 5 crore on advertising last year while it had a revenue of Rs 72 lakh. This year the company have scaled down its adspend to Rs 8-10 lakh and expects that the revenues to be in the same region.

The portal is not only expected to break-even in course of the next eighteen months, but is also expected to show a profit.

The Group is also taking an e-commerce initiative,, which it is planning to float as a separate enterprise by the beginning of the next fiscal. Cricketnext has entered into a strategic tie-up with, whereby Batnext will be promoted on the site.

The Group is looking for funding to the extent of Rs 2.5-3 crore for Batnext and is in talks with venture capital funds and a few corporates.

According to industry sources, the RPG Group is also close to picking up a 30 per cent stake in Cricketnext in a part cash and part stock deal. As part of the deal, RPG will be merging its own cricket-related portal with Cricketnext.

The move will enable Cricketnext to take on the Ceat cricket ratings online. The RPG Group is also believed to have agreed to put its marketing muscle to promote Cricketnext, through its retail chains and telecom initiative.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business