WASH United, a non-profit company based in Germany that seeks to promote good hand hygiene and sanitation, brought on board cricketers Ajinkya Rahane, Abhishek Nayyar, Paul Valthaty, Umesh Yadav and Parthiv Patel for its programme, ‘Nirmal Bharat Yatra’.
Commenting on the initiative, Karan Vir Arya, Head Partnerships, WASH United said, “The organisation has previously teamed up with African and international football stars. Cricket is the most loved sport all over the world and hence, we chose to bring on board cricketers. We plan to include hockey, other sports and upcoming talented activities that need a push too, as part of our campaigns. We plan to market the initiative through a mix that will include on-ground and outdoor programmes. Associations and tie-ups for this initiative are also in the pipeline.”
The Yatra will include visiting various rural locations of India. It will start in October and will travel to states in India where there sanitation is vital. The Yatra aims to reach out to 90 million people.
The Great WASH Yatra is supported by Nirmal Bharat Abhiyan / Government of India, GIZ, Swiss Development Cooperation, UNICEF India, The Water Supply and Sanitation Collaborative Council, WaterAid, Eawag, and many more.