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Creativity should transcend borders: Goafest 2013

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Creativity should transcend borders: Goafest 2013

Sarmad A Ali of Jang Media Group in Pakistan, Raj Kumar Bhattarai of Advertising Association of Nepal and Ranil de Silva of Leo Burnett Solutions, Sri Lanka share with exchange4media their take on Goafest 2013…

Sarmad A Ali, Managing Director, Jang Media Group and President, APNS
I feel good to be a part of Goafest. This is my first trip here. Sessions are very good, informative and interesting. The awards distribution was fabulous. People have enjoyed themselves. I hope the last day will be as fruitful as the first two days. Only four people from Pakistan are here. We look forward to the festival in future. Sam Balsara was in Pakistan recently and we discussed a lot of common issues. So, the trend is slowly changing. Creativity should transcend borders.

Ranil de Silva, Managing Director, Leo Burnett – Sri Lanka
I have always being an admirer of the Indian communication industry. Looking at the work that has been happening over the recent years in India, I am inspired. At the same time, I am also happy that our work is also getting up to mark.

Goafest has certainly grown better over the years. I like the concept of being near the beach and having a casual atmosphere to be around people from the industry from different parts of the world.

The Sri Lankan marketing industry is a small, yet a growing industry and we look forward to be associated with a global festival such as Goafest even in the coming years.

Raj Kumar Battarai, President, Advertising Association of Nepal
It’s an amazing experience for us because in Nepal we have only seen small conferences. India is larger in terms of economy, size and advertising industry than Nepal; hence, it is a very good opportunity for us to learn a lot of things from experienced market leaders. The fest will help us in enhancing our knowledge base. We are organising a creative excellence award in Nepal and this event has given us lessons to enhance our judging criteria. I will definitely take away a lot of memories from this conference.

India is very different in terms of creativity than Nepal. India has a lot of indigenous and socio-economic groups and Nepal is very small as compared to India. Despite the common culture, the literacy rates and per capita income is lesser than India. Hence, we are very much differentiated from this country.

With inputs from Twishy, Priyanka Nair and Abhinav Trivedi

Goafest 2013 coverage on exchange4media is presented by Patrika group.

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