Along with strengthening its foray into the international/ Asian market with strategic tie-ups with local Asian agencies across markets, Creativeland Asia has also been consolidating its presence in India. The agency is set to two offices here, of which, the Kochi office would also host the CLA Lab. Sudheer Krishnan has been roped in to spearhead Creativeland’s venture in the South region and has also been entrusted with the responsibility for the CLA Lab.
While the Kochi office will become operational in the last week of September, news is still awaited on the other office, which is also slated to open in the South. The CLA Lab would be a laboratory, a planning space and an ideas library for advertising and marketing minds of Creativeland, its clients and all its Asian partner agencies.
The lab will be used as a hub to workshop ideas, test market new ideas and test launch new advertising and marketing concepts and strategies. In addition to the physical space to huddle and brainstorm, CLA Lab will provide the complete back-end support required for such activities.
Sudheer Krishnan moves from TBWA Kochi, where he was Vice-President.
Speaking on the developments, Sajan Raj Kurup, Chairman and Chief Creative Officer, Creativeland Asia, said, “Creativeland Asia has been looking for the right time, the right way and the right people to expand its business. In Sudheer Krishnan, we have found an able partner to propagate all that Creativeland stands for. He is a seasoned campaigner and a passionate believer in brands.”
On his new role, Krishnan said, “I am very excited about my assignment with Creativeland Asia. Along with Raj (Sajan Raj Kurup) I’m looking forward to establishing an exceptional team and delivering world class work that builds our clients’ business and gets recognition not just in India but internationally too. I am also equally excited about the idea of Raj setting up the creative lab in Kochi as this the only way of being in touch with future talent.”
In a career spanning 21 years, Krishnan has worked on the businesses of Hindustan Lever Ltd (now Hindustan Unilever), Harrisons Malayalam Ltd, Coats India, Tally, Acer, Birla 3M Ltd., LIC Housing Finance Ltd, Bajaj Allianz, Sapat Tea, BPL Mobile Communications Ltd, Sonata Software Ltd, Mascot Systems, and BPL, among others.