Creativeland Asia has strengthened its focus on ‘youth’ by launching Creativeland Asia Fresh Pick, a concept that encourages competition among art and design students to produce quality work and get a chance to attend the Cannes Lions 2008.
Fresh Pick is an initiative to pick out the best young talent in India and nurture them. Creativeland Asia proposes to send one final year graduating student from an art and design school in India to attend the seven-day advertising festival at Cannes. This apart, the winner would also be awarded with a one-year contract to work with the agency.
Raj Kurup, Founder & Chief Creative Officer, Creativeland Asia, said, “Rubbing shoulders with some of the world’s most creative people is extremely inspiring for young talent, and that is exactly our objective with Fresh Pick – to hone young talent at an early stage and provide them the required exposure to quality international works.”
Vikram Gaikwad, Partner and Executive Creative Director, Creativeland Asia, said, “I believe this opportunity is the ideal jumpstart any creative student could ask for. People wait years before they can go anywhere close to an advertising festival such as Cannes Lions. Imagine going to one even before you start your career in advertising!”
The agency had recently won the creative business of Bigadda.com, the social networking site of Reliance Entertainment. Other clients in the agency’s kitty include Frooti, Café Coffee Day, Mintrox, and Bailley.