Micromax has appointed Creativeland Asia (CLA) as its creative agency on record. As a part of this partnership, CLA will handle the entire integrated design and communication mandate for Micromax globally.
The decision to partner together was taken after an intense multi-agency pitch process, held last month.
Micromax will be handled out of CLA’s Mumbai and Delhi offices. The agency is also putting together a global design team from Amsterdam and New York to work on the mandate.
Confirming the news, Shubhajit Sen, Chief Marketing Officer, Micromax Informatics, said, “We are delighted to bring CLA on board as our creative agency to help us take the brand to the next level. The agency has demonstrated great understanding and passion along with a clear vision and articulation for way forward on the brand. We look forward to their creative excellence to help enhance our consumer connect and create some unconventional campaigns as we get into our next growth phase.”
Sajan Raj Kurup, Founder and Creative Chairman, Creativeland Asia said, “Creativeland welcomes Micromax on board. As an entrepreneurial Indian brand they have been challenging giants and doing the unthinkable in the last decade. So, there was an immediate philosophical wave-length match for us. We love the challenges given to us in the brief and we think it gets the best out of us.”