Top Story

e4m_logo.png

Home >> Advertising >> Article

Creativeland Asia adds Medimix and Cuticura creative biz to its kitty

05-January-2009
Font Size   16
Creativeland Asia adds Medimix and Cuticura creative biz to its kitty

Creativeland Asia has started 2009 on a good note, bagging two new accounts – Medimix ayurvedic soap and Cuticura talcum powder from the Cholayil Group. Creativeland Asia would be handling the creative mandate for both the brands. Grey Worldwide is the incumbent agency. OMD continues to handle the media business.

Sajjan Raj Kurup, Chairman and Chief Creative Officer, Creativeland Asia has confirmed the development. He declined to divulge any details regarding the account size. However, according to industry sources, the account size is estimated to be in the region of Rs 12 crore.

The win comes in the wake of a multi-agency pitch. Commenting on the brief given by the client, Kurup said, “Mediamix and Cuticura command great brand equity and have been legendary brands in the Southern region. Hence, it is a task and challenge for Creativeland Asia to make the legendary brand presence stronger in the Northern region of the country as well.”

In 2003, the Medimix ayurvedic soap account had moved to Grey, which was previously handled by Chennai-based Fountainhead Communications agency.

In 2006, the Cholayil Group forayed into newer product categories in the skincare domain by introducing brand extensions of both Medimix and Cuticura. The company has also launched a glycerine variant of the Medimix soap for dry skin in the Northern and Eastern markets. As for Cuticura, it is available largely in the Southern region and in select retail stores in Mumbai, Delhi and Kolkata.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...