Creative Thinks Media, a five-year old creative agency run by Ritesh Malik, Afzal Khan and Satvinder Kaur, has won the creative and media duties of Sisco, the sports wear brand from Diamond Group. The account size is pegged at around Rs 2 crore. The 360-degree initiative will have a major focus on radio. The campaign breaks in the second week of November, while a TVC will go on air in December.
Confirming the development, Anurag Pathak, Head of Marketing, Diamond Group, said, “The understanding of the category, approach and creative representation by Creative Thinks Media was distinctive. Over and above that, the commitment and passion, which the team demonstrated in each interaction, left an impeccable impression on us.”
Ritesh Malik, one of the promoters of Creative Thinks Media, commented, “The focus of the brand promotion for Sisco would be on OOH and all electronic media vehicles. Radio being the prime driver for the same will be used innovatively for better brand salience and visibility. With Afzal Khan at the helm of creative duties and Satvinder Kaur taking responsibility for the campaign designing, I am sure Sisco will be a sports brand to reckon with pretty soon.”
Established in 1974, Diamond Group has varied business interests in the auto industry and footwear industry. The Group came into existence when its proprietor, Om Prakash Gupta, moved from Hissar to Delhi and started Diamond Plastics for the manufacturing of PVC shoes. In 1986, Diamond Products introduced the Diamond range of sports shoes.