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Creative Land gets FABulous, FAB for McCann

30-May-2012
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Creative Land gets FABulous, FAB for McCann

Winners of the 14th FAB International Food and Beverage Creative Excellence Awards have been announced. Creative Land Asia and McCann Worldgroup – that were nominated in different categories – have emerged winners.

Creative Land Asia’s entry ‘Hippo Plan-T’ for Hippo Baked Munchies has held India’s head high winning two FABulous (equivalent of Grand Prix) awards and two FAB awards ((equivalent of Gold) under the Best Use of Media and Social Media categories. The same entry has also won a FAB award under Best Use of Technology category.

Take a look at how Creative Land Asia made opportune use of Twitter and helped Hippo achieve 76 per cent increase in sales:

McCann Worldgroup India has won a FAB award for ‘Happy Indians Range’ for Perfetti Van Melle under the ‘Packaging Design’ category.

Take a look at the Happy Range:

The Agency of the Year award went to BBDO Toronto. It also won the Grand FABulous award for its Touch the Rainbow, Cat-skittles campaign.

Check out the Viral Video:


The FAB Creative Excellence Awards 2012 were announced at the Awards Dinner at The Hurlingham Club in London on May 29, 2012. It is the only international creative awards programme focussed solely on creative work done for food and drink brands. This year the awards attracted over 3,600 pieces of work from over 60 countries.
 

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