Top Story

e4m_logo.png

Home >> Advertising >> Article

Creative Labs kicks off to a positive start @Goafest 2015

14-April-2015
Font Size   16
Share
Creative Labs kicks off to a positive start @Goafest 2015

The  Youth Labs – Creative, an initiative undertaken by Goafest for the first time, wherein young people from across creative agencies were called to showcase/ discuss their work that may been rejected, ideas not shared with their bosses,  or their  own ideas they wanted to get a senior leader’s perspective on.

The concept was also to seek advice from creative leaders on ideas they may have had and lacked confidence on execution.

The Youth Labs also aimed to be a platform to encourage and guide young people across agencies to get a perspective and time on their ideas from leading creative leaders of the industry.

This being the first year, saw a small turnout which had the advantage of a detailed discussion for each individual with Santosh Padhi, Co- Founder and Chief Creative Officer, Taproot India .

“Anything you do to guide, encourage, and push the future generation is always a good idea. Being the first year there were less participants, but there was mix body of work right from TVCs to digital to print to innovation ideas, ( which included a gem of a new age idea). In future it needs to be planned properly from either sides, as it a great platform for youngsters,” said Padhi.

  “The Youth Lab is a great initiative by Goafest. I genuinely felt that the participants gained a lot from the interactions. Next year we will start the Youth Labs communication earlier so that more people have an opportunity to apply,” said Rohit Ohri, Chairman Dentsu India and CEO, Dentsu Asia Pacific (South).

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Aroon Purie, the India Today Group Chairman and Editor-in-Chief today appointed his daughter Kallie Purie as the Vice Chairperson of the group