Top Story

e4m_logo.png

Home >> Advertising >> Article

Creative Labs kicks off to a positive start @Goafest 2015

14-April-2015
Font Size   16
Share
Creative Labs kicks off to a positive start @Goafest 2015

The  Youth Labs – Creative, an initiative undertaken by Goafest for the first time, wherein young people from across creative agencies were called to showcase/ discuss their work that may been rejected, ideas not shared with their bosses,  or their  own ideas they wanted to get a senior leader’s perspective on.

The concept was also to seek advice from creative leaders on ideas they may have had and lacked confidence on execution.

The Youth Labs also aimed to be a platform to encourage and guide young people across agencies to get a perspective and time on their ideas from leading creative leaders of the industry.

This being the first year, saw a small turnout which had the advantage of a detailed discussion for each individual with Santosh Padhi, Co- Founder and Chief Creative Officer, Taproot India .

“Anything you do to guide, encourage, and push the future generation is always a good idea. Being the first year there were less participants, but there was mix body of work right from TVCs to digital to print to innovation ideas, ( which included a gem of a new age idea). In future it needs to be planned properly from either sides, as it a great platform for youngsters,” said Padhi.

  “The Youth Lab is a great initiative by Goafest. I genuinely felt that the participants gained a lot from the interactions. Next year we will start the Youth Labs communication earlier so that more people have an opportunity to apply,” said Rohit Ohri, Chairman Dentsu India and CEO, Dentsu Asia Pacific (South).

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO