FMCG Brand, Lakshmi Energy and Foods Limited, has appointed Creative IQ as its brand communication partner. As part of the creative mandate, Creative IQ will be responsible for conceptualization and design of the ATL and BTL campaigns for the entire product portfolio of Lakshmi Energy and Foods Ltd. and all its allied brands.
V.K. Mishra, Director, Lakshmi Energy and Foods Limited, said, “Creative IQ is young and experienced in their ideas and strategic approach. Their insight on the brand and focus on the market is very sharp. I welcome and wish them all the best.”
Further commenting on the development, Harry Charles Nahar, Sr. Marketing Manager, Lakshmi Energy and Foods Limited, said, “We are a very strong brand and now we are looking at intensifying our presence in the Indian and global retail markets. We were looking for a strategic partner who would draw the roadmap for our marketing campaigns and follow up with seamless execution. Creative IQ fit the bill perfectly.”
“Securing the mandate for Lakshmi Foods is a great opportunity for us. Our multi-disciplinary team, cutting edge tools and our proprietary workflow imparts the perfect mix of strategic focus, creativity and resourcefulness. We are both excited and confident about our association,” added Jasmine Bhagria, Business Development Director, Creative IQ,