Crayons Kolkata has been assigned the creative and media duties for the Jute Manufacturing Development Council (JMDC) and National Council for Jute Diversification (NCJD) following a multi-agency pitch. In addition to the creative and media duties, Crayons will handle the outdoor and exhibition mandate as well.
Out of the 13 agencies that had made their presentations in the first phase, only five were shortlisted – JWT, Rediffusion, O&M, Lowe and Crayons. The incumbent agency is Lowe Kolkata.
Reacting to the account win, Narendra Parekh, Branch Director, Crayons Kolkata, said, “This is a beginning for us, fighting against the big agencies. We have been able to prove that we can stand amongst the best.”
IndianOil, NTPC, LIC, and West Bengal Tourism are some of the accounts in Crayons Kolkata’s kitty.