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Crayons expects digital biz & OOH to bring sizeable revenues in 2010

Crayons expects digital biz & OOH to bring sizeable revenues in 2010

Author | Pallavi Goorha Kashyup | Thursday, Dec 31,2009 8:07 AM

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Crayons expects digital biz & OOH to bring sizeable revenues in 2010

Crayons Advertising considers 2009 to be one of its best years and things are looking optimistic for the agency in 2010 as well. Ranjan Bargotra, President, Crayons Advertising, shares the agency’s growth plans and the way ahead in the new year.

Speaking to exchange4media, Bargotra said, “Things are looking up for most of the clients/ industries. A healthy organic growth should be back next year. We expect our digital business and OOH to add sizeable contribution to our revenues. Healthcare (Fortis) and hospitality (ITC Fortune) are expected to grow exponentially. As regards new business, the hunt will always be on.”

He further said that the in 2009, the agency had pitched and won the prestigious and fiercely fought Congress party account. “And yes, it was huge spends as well. Then we won IREO, the biggest corporate/ real estate account this year. And finally, Incredible India’s print campaign for the European/ global markets to close the year on a positive note. There were other smaller yet significant gains as well, which made the year 2009 extremely special,” Bargotra added.

According to him, “The OOH division couldn’t have possibly asked for a better start. We executed one of the biggest outdoor campaigns during the Lok Sabha elections for the Congress party. This was followed by another large countrywide campaign for Fortis Healthcare. We also picked up a huge assignment from BSNL, followed by the IREO campaign. In the first year, I think we have done substantial business in OOH.”

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