Crayons Delhi has recently bagged the creative duties for Wigan & Leigh College. WLC College India is a learning institution, which has completed over a decade of professional training in the country. In November 2006, the creative duties from Crayons were shifted to Lowe. The size of the account is Rs 10 crore. Crayons will continue to handle the media duties.
Crayons’ President Ranjan Bargotra said, “We are happy to win back the creative duties from Lowe. We would be handling all aspects of WLC’s communication, which includes print, TVC, below-the-line activities and outdoors.”
Bargotra informed that the work on the business has already begun. The print campaign has broken in all the main dailies like The Times of India and Hindustan Times, among others. The TV campaign will break in another month. The outdoors too has already broken in select places like Delhi, Mumbai, etc.
Speaking some more on WLC, he said, “The college participates in educational fairs, and visits schools and colleges to make presentations about themselves. They distribute brochures too.”