Crayons Communication Dubai, the 100 per cent subsidiary of Crayons Advertising, has added a number of creative accounts to its kitty in the past one month. These include the Estee Lauder portfolio, including Tommy Hilfiger and DKNY. The other businesses bagged by the agency include Viewsonic.
Commenting on the account wins, Crayons Communication, Agency Head, Arshad Zaheer, said, “I am really happy to win these accounts. We are handling the fragrance and costume business of Estee Launder. The account size of this business is $1 million. We are responsible for all below the line creative duties like outdoors, print, posters, hoardings, brochures, etc. The print ads have already started appearing in the newspapers in the Middle East.”
“Another account that we are handling is that of Viewsonic, which is the largest manufacturer of computer monitors. The account size is in the region of $1.5 million. We are responsible for launching LCD TVs in the Middle East. The account involves a 360-degree positioning involving print, TVC, outdoors, Internet, etc,” he added.
He added that Crayons Dubai was accumulating business last year, and that this year, the focus would be on consolidating new businesses and strengthening the new team.