Crayons Communications has added Shoexpress, part of the Landmark Group, to its kitty. Launched in 2006, Shoexpress is now looking to increase awareness and build their brand through promotional and marketing activities in order to appeal to a wider audience. Crayons proposed a marketing strategy that treats Shoexpress as an entirely new brand. The communication positioned Shoexpress as a fashion brand while keeping the pricing, its main feature, upfront.
Shoexpress is value footwear and accessories store with a fresh and innovative store concept and efficient approach. It offers a wide assortment of fashionable footwear for women, men and children at affordable prices. Their accessories include costume jewellery, handbags, socks and belts for the entire family. Shoexpress has retail outlets in most major Middle Eastern countries like the UAE, Saudi Arabia, Kuwait, Qatar and Oman.
Commenting on the approach taken by Crayons Communications and on the new partnership, Reena Bedi, Marketing Manager, Shoexpress, said, “Crayons Communications’ ideas and perspective relate very well with the brand’s plan. The strategy was completely in sync in with our brand; the communication was direct and well balanced. It has been a good start and we hope to have a long term successful relationship.”
Ekta Hasija, Account Director, welcomed the addition of Shoexpress to Crayons Communications profile and added, “We are delighted to have been given the opportunity to work with the Shoexpress team. We keenly look forward to developing some impactful campaigns on Shoexpress that can help establish the brand strongly and carve its space in the consumer’s mind.”
Crayons Communications is a strategic online and offline media solutions provider. It specialises in brand planning, print, television, radio and online and digital media. Having been a part of Dubai’s advertising scene since 2005, the agency’s vast experience across a range of categories includes retail, real estate, and fashion, along with an innate understanding of the region’s market. Some of the brands handled by Crayons Communications include Sharaf DG, Continental Coffee, Estee Lauder, Fashionation.me, Maaza, Babyshop, DEC and ES Bankers, among others.