Crayons Communication, the 100 per cent subsidiary of Crayons Advertising, Delhi, has recently opened its office in Dubai. Said Crayons Advertising Managing Director, Kunal Lalani, “We are the only advertising agency in India, which has an office abroad. Arshad Zaheer will be heading the Dubai operations as an agency head. He has been in this ad business for 12 years.”
Lalani added, “We are handling a number of accounts like the UAE Exchange of Western Union. The size of the account is $2 million. We will do the complete branding, creative and media for them. Another account that we are handling is Creative MP3 players and the account size is $1 million. We will be doing their below the line and above the line business. Here, below the line business is very large. It includes all outdoor activities like outdoor shop promotions, hoardings, etc.”
“Another new business that we are handling is Riverside Real Estate property brand in Dubai. The account size is $3 million. We are doing the creative and media duties for them. Also, we have launched a new brand of processed foods, called Neo Care, whose account size again is $1 million. We will be handling their creative and media duties, besides promoting the brand to the masses,” explained Lalani.