The creative mandate for Incredible India’s domestic campaign has been assigned to Crayons Advertising. Confirming the development, Joint Secretary, Tourism, Leena Nandan, said, “We are happy to assign the creative to Crayons Advertising for Incredible India’s print account. The print ads will be released through DAVP and the Ministry of
Tourism will decide where and how to place the print ads.”
Nandan further said, “The account size is worth Rs 50 crore.” Span Communications is the incumbent agency that had handled the campaign last year. Meanwhile, the media campaign will be released through DAVP.
On winning the account, Ranjan Bargotra, President, Crayons Advertising, said, “We are thrilled to handle the domestic campaign for Incredible India and are looking forward to driving more traffic to domestic destinations.”
Bargotra added, “We are handling the all India campaign for Nature, wherein we will be promoting nature, wildlife, heritage and adventure sports like river rafting, mountaineering, etc.”
ZenithOptimedia, Crayons, Span Communications and Euro RSCG are some of the agencies that had taken part in the pitch for the domestic campaign for Incredible India.
Meanwhile, it is learnt that the results of the Global Incredible India pitch would be announced later this week. The media bid for the Global Incredible India campaign opens on September 10, 2009.